Leticia is a communication strategy and marketing consultant. She works with companies as well as starting entrepreneurs on their communication and branding strategy. I met her last year and her tips and advice have since changed my life. She is energetic, positive, smart and focused. And she is a mother-of-three which gives me no excuse to pity myself when I feel overwhelmed.
So whether you a starting entrepreneur or an established brand that is kind of stuck and unsure which way to go, this interview is exactly for you. In this interview you will learn:
- The number one mistake that entrepreneurs make.
- How to make your brand stand out.
- Why your brand has to correspond to your values and beliefs.
- How to start a company when you have a limited budget.
- Why you should learn to delegate.
- How can “timing yourself” save your time.
- What is bootstrapping.
- Why passion and enjoyment are important in order to build and keep a successful business.
- And much more!
Why is there such a low number of women in tech? Have you ever noticed?
Last week we celebrated International Women’s Day. I believe that it is an important day to celebrate how far we got. On the other hand, when you hear about #MeToo movement, gender pay gap or a low number of women in tech, you can’t help but wonder if we ever reach equality in the foreseeable future.
But let’s remain positive and hopeful. A friend once said that it takes 20 years for a change to happen. it seems long but look at it from a different perspective. It all starts with a single step. Each and every one of us can be a driver of change and that is why I chose Stefany Barker for today’s interview. As a founder of WaaS websites and Girls in Tech – Switzerland she exudes inner strength without losing her femininity. What an inspiration to young girls and women not only in tech.
Do you celebrate International Women’s Day in your family/community? It is quite a big thing in the Czech Republic. My father would buy a bouquet of flowers and heart-shaped chocolate. It is as big as the Mother’s Day. The United Nations Office in Geneva dedicated the whole week of 5-9 March to women as International Women’s Week.