This year The Body Shop celebrates 25 years of Community Trade partnership with Tungteiya Women’s Association which covers its Shea butter needs. Over the years, the Association grew from 50 to more than 600 women from 11 communities near Tamale, Northern part of Ghana.
In addition to fair and regular wage, The Body Shop pays into a Premium fund which is managed by the women through Northern Ghana Community Action Fund (NOGCAF). The premium is transparently and democratically invested in community projects (schools, access to health centers and clean water, sanitation, a building to stare shea nuts, etc.). It has positively impacted the lives of 49,000 people.
In this video, you’ll learn:
1. What makes The Body Shop’s Community Trade unique?
2. What is the connection between The Body Shop’s Community Trade initiative and women’s empowerment?
3. How is 100% natural Shea butter made and what are its benefits.
4. What is The Body Shop’s 100% Natural Shea Butter and where you can get it?
5. How did the life of women from Tungteiya Women’s Association change to the better?