How To Develop Brand Identity


Brand identity, branding, storytelling…

In this video we’ll discuss:

How to develop your brand identity?

Why you should know your “why”?

How to build a website and use Search Engine Optimization (SEO) to your advantage? And why is SEO so important?

Is Facebook dead? Should you create a Facebook group instead of a page? And what about Snapchat and Instagram?

How To Build A Business That Responds To Real Need


There are many ways to start a business: to do something meaningful, to fill a hole in the market or to cater to a real need. If you can fit all the reasons in one project, that’s even better. Nadine, the founder of OwnBrown, is one of the few people I know that started her business out of all three reasons.

In this episode you’ll learn:

1. How to turn a hole in the market in a jackpot.
2. Why is important to build a business that caters to a real need?
3. How can you benefit from talking to your customers?
4. Why posts on social media that contain black models receive 70% fewer likes than posts with white models. And how you can change it.

Camping In Style At Paléo Festival 2018


What does camping in style mean? Comfort. Aka solid pine bed with a mattress, pillow and duvet, wifi, warm(!) shower, carpet and a rug. That is camping 2018 style at Paléo festival. And so-called “luxpads” at Pal’Asse campsite would seduce even Alex and I. It can be a lot of fun to experience the festival from a new perspective.  Do you feel more at home in your own camper van? Book a pitch in the dedicated camper-van area! And if you prefer to set up your own tent, you can do it for free at festival’s campsite. Finding the right option that works for you couldn’t be easier.

Can you believe that there is also a massage and wellness area at the campsite?

Fashion and Style – Building A Fashion Brand


What’s African fashion and style?

How to build a fashion brand when you work 100%?

MICI Made in Côte d’Ivoire is one of a few Swiss fashion brands that I’ve known for years. It was one of the first brands that I featured on Currently Wearing and I remained faithful to her designs and style since then.

And let me tell you a secret, if you listen carefully, you will hear a word that you can use on MICI’s website to get 15% off her new collection.

After you watch the video, I would love to hear from you whether you wear clothes inspired by African prints and design as well. And if not, why.