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When Life Serves You Lemons … With Silke Pan

CATEGORY: VIDEOS

Silke Pan turned adversities (an uneasy family situation during her childhood, an eating disorder, and a fall that bound her to a wheelchair) to her advantage.

While in the hospital, Silke bought her first handbike. Six years later she created a world record in a handbike marathon and became a world vice-champion. This summer she accomplished “Raid Pyrénéen” an 800 km long track through the Pyrénées mountains in France.

As if that was not enough, she became “Certified Balloon Artist” and together with her husband created the World’s largest balloon labyrinth in Allaman, Switzerland (in 2016).

This year Silke published her first book “A la conquête de nouveaux sommets” (Conquering New Heights) which is available in Payot libraries in French.

Reggae, Hip-Hop and Beatboxing – Paléo Festival Nyon 2018

CATEGORY: VIDEOS

I am not going to lie. Saying goodbye to the 43rd edition of the Paléo Festival Nyon was hard.

Depeche Mode opened the festival with an amazing show on the first night, and it didn’t stop there. Gorillaz and Lenny Kravitz didn’t disappoint either. Performance of MGMT, OrelSan, Bigflo & Oli, and Jain exceeded my expectations and when it comes to a dance music, it was Feder’s deep house that kept us dancing into wee hours.

Here is the first video that we recorded with Jahneration (reggae music), Nomadic Massive (multicultural and multilingual collective made of MCs who perform a mix of rap, reggae, and hip-hop), Muthoni Drummer Queen (hip-hop), and SARO (beatbox loopstation).

How To Develop Brand Identity

CATEGORY: VIDEOS

Brand identity, branding, storytelling…

In this video we’ll discuss:

How to develop your brand identity?

Why you should know your “why”?

How to build a website and use Search Engine Optimization (SEO) to your advantage? And why is SEO so important?

Is Facebook dead? Should you create a Facebook group instead of a page? And what about Snapchat and Instagram?

How To Build A Business That Responds To Real Need

CATEGORY: VIDEOS

There are many ways to start a business: to do something meaningful, to fill a hole in the market or to cater to a real need. If you can fit all the reasons in one project, that’s even better. Nadine, the founder of OwnBrown, is one of the few people I know that started her business out of all three reasons.

In this episode you’ll learn:

1. How to turn a hole in the market in a jackpot.
2. Why is important to build a business that caters to a real need?
3. How can you benefit from talking to your customers?
4. Why posts on social media that contain black models receive 70% fewer likes than posts with white models. And how you can change it.

Fashion and Style – Building A Fashion Brand

CATEGORY: VIDEOS

What’s African fashion and style?

How to build a fashion brand when you work 100%?

MICI Made in Côte d’Ivoire is one of a few Swiss fashion brands that I’ve known for years. It was one of the first brands that I featured on Currently Wearing and I remained faithful to her designs and style since then.

And let me tell you a secret, if you listen carefully, you will hear a word that you can use on MICI’s website to get 15% off her new collection.

After you watch the video, I would love to hear from you whether you wear clothes inspired by African prints and design as well. And if not, why.