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In this category, I talk about fashion with a focus on sustainable fashion:

  • why I switched from fast to slow fashion.
  • what are the benefits of shopping in second hands or at online platforms that sell pre-loved clothes and accessories?
  • how to build a capsule wardrobe
  • what is Project 333
  • what does sustainability mean when it comes to fabrics
  • why is ethical and fair trade component so important
  • which fabrics are sustainable
  • how to shop in a more sustainable way
  • how to sell your clothes online
  • how to create chic and ethical looks without breaking your budget

It is hard at the beginning when you decide to stop buying your clothes in fast fashion stores.

When I was growing up, I use to go to the second hands because they offer original fashion and style for an affordable price. But as I started working and had more money, I started shopping at popular fashion brands. I wanted to be on-trend and fashionable.

But after watching True Cost movie and the Rana Plaza Disaster in 2013, I realized how unsustainable and unethical the current clothes consumption was.

Discover new ways to mix and match your outfits, how to look original and comfortable every day. I love new ideas and have an eclectic personal style. Let me share it with you!

How to look sustainably chic? Blue jeans and non-mulesed rollneck

HI everyone,

This is one of my favorite winter looks – it keeps me warm and helps me feel in my skin. If you wonder how to look sustainably chic in winter, this article is for you.


What does it mean? A look put together from pre-loved (= second-hand or gifted), sustainably sourced, and/or ethically made clothes.

My white rollneck is made of non-mulesed wool. Even though wool is a natural material, its production is not always ethically kosher. There is a controversy …

How To Feel Warm When It’s Freezing – Sustainably Chic

How to feel warm when it is freezing? That is the question.

Today, I am sharing my favorite look for winter. Would you believe that this dark blue beanie is made of upcycled cashmere? It is by ethical Swiss brand Tallis – I have several pieces from her last year collection. Their beanies, sweaters, and berets are elegant, chic, and sustainable. The bag is by the Swiss brand Noleti. All their bags are handmade in Switzerland.

My coat is made of 100% wool …

Where to Buy Affordable and Sustainable Christmas Gifts in Switzerland?

In this article, I share some of my favorite Swiss companies, brands, and businesses that are making sustainable products. Some tips include foreign brands that I use and that you can find in Switzerland too. So where to buy affordable and sustainable Christmas gifts in Switzerland?

50-180 $/CHF

A GIFT VOUCHER from / / – online shops featuring local and organic products. From CHF50/CHF85 respectively.

WOODEN TRAIN from Swiss company It is handmade in …

How To Shop Environmentally-Friendly This Black Friday

Black Friday is around the corner. For a long time, I did not understand the concept of people queuing in front of the store overnight and fighting over plasma TVs. We did not “celebrate” Black Friday in the Czech Republic. At least not thirty years ago. And when I moved to Switzerland, it was not common here either. But during the last few years, things changed. Whether it’s due to globalization, consumers, or brands, Black Friday sales are everywhere. So in this article, I want to show you how to shop environmentally-friendly this black Friday.

The Black Friday …

How To Choose Sustainable Jeans in 2020?

Where to find sustainable jeans? What makes a pair of jeans sustainable? Today, I will give you a few tips and tricks on how to choose sustainable jeans without breaking your budget.

Why am I talking about sustainable jeans? Does it mean that your favorite Levi’s are not sustainable?

Did you know that it takes 10,000 liters of water to make a single pair of jeans? Denim is cotton, which is a thirsty crop that requires a lot of water and pesticides to grow. In order to get the right color, the jeans are …

What To Expect When You Want To Buy New Clothes

Is being eco-conscious and fashionable mutually exclusive? If you are wondering, what to expect when you want to buy new clothes as an eco-conscious consumer, you are on the right page.

My first advice, if you decide to be more eco-conscious or sustainable when it comes to fashion, is to be reasonable. Don’t make hasty decisions such as: “I will never buy new clothes in Zara.” The intention is great but if one day you visit the store with friends and buy something, you will feel bad later.

As you know, I don’t like H&M …

How to Practice Slow Living, Give Up Social Media and Embrace Uncertainty

If you follow me on social media, you may have noticed that I became increasingly absent in recent months. There are several reasons for that, the main I read some articles on how to practice slow living. That helped me realize that social media made me anxious. Instead of happy and connected I felt alone and like a loser. I compared my life to other people’s highlight reels. And the grass seemed greener on the other side.

I used to spend up to three hours per day liking, commenting, and engaging with my audience. As long as I …

Is H&M Sustainable? How to Understand Their Eco-Conscious Line

As much as I don’t like fast fashion brands, I have to admit that I buy clothes for my daughter in H&M. Not all the time but usually, when the season changes, she grows up or needs specific clothes for school. Last weekend I was surprised to find many children’s and women’s clothes made of recycled polyester, recycled cotton, or Lenzing™ Ecovero™ fibers. I couldn’t help but wonder: is H&M sustainable now?

source: H&M

Before we get to it, I want to clarify that this article does not promote H&M. Nor do …

Do you Know How To Start Including Zero-Waste Ideas in Your Life? 10 realistic tips concerning FOOD

In this article, I will give you 10 realistic, food-related on how to start including zero-waste ideas in your life.


Zero-waste is a worldwide movement of people who are committed to generating as little waste as possible. Alex and I started our low-waste journey two years ago. We have made some significant changes when it comes to the way we shop. I learned that it is easier to start small. Instead of drastically changing the way you live, sit down, and think about which areas you are comfortable tackling first.


Firstly, my …

A Simple Guide to Eco Life That Anyone Can Follow

A few months ago one of my favorite sustainable Swiss fashion brands Tallis published their Eco Wardrobe Online Guide. This simple guide to eco life is well organized and easy to follow. It is also full of actionable steps, articles, short podcasts, and video tutorials.

When You Purchase This Guide, You will learn how to:

  • de-carbon your wardrobe,
  • take better care of your clothes,
  • make sustainable choices when you shop for new clothes,
  • dispose of your old clothes in a …


In this article, I want to show you which cloth face mask you should buy if you live in Switzerland. Why? Because firstly, textile masks are more sustainable alternatives to single-use surgical face masks.

According to the “Swiss National COVID-19 Science Task Force”, there are several options for safe protection:

  • Filtering facepiece (FFP) or FFP2/FFP3 masks,
  • surgical masks/ face masks,
  • certified reusable textile masks “Community Masks”- industrially produced textile masks.


  • Recommended only for persons without symptoms and non-vulnerable …


VISCOSE is the third most popular textile fiber in the world (after polyester and cotton). Like polyester, it is a light and flowy fabric. It became more popular with the rise of fast fashion brands because it is a cheap fabric.

It is a man-made semi-synthetic fiber derived from wood pulp. This process is highly polluting and releases many toxic chemicals into the environment. 

Deforestation and cutting down trees in protected rain forest areas are one of the main negative side-effects of viscose production. As you know, trees capture and store carbon dioxide (CO2), …

How to Choose Sustainable Fabrics: Sustainable Fashion Guide

How to choose sustainable fabrics? In this video, I share:

  • pros and cons of the most popular fabrics,
  • sustainable alternatives to synthetic fibers, and
  • I give reasons why you should choose sustainable fabrics.

I tried to make this guide as simple and short as possible. I imagine that you are busy with your life and may not have much time. It can also feel daunting when the writer uses complicated and scientific terms. I struggled with this when I wanted to learn more about sustainable fashion. If it …

Which Natural Fabrics Are Sustainable? How To Choose the Right Environmentally Friendly Natural Fiber

In this article, we will cover which natural fabrics are sustainable. At first, it can seem daunting to know how to choose the right environmentally friendly natural fiber. You may think that cotton, silk, linen, and hemp are sustainable fabrics because they are natural. But is that true?

Sustainable fabrics are fabrics that were grown, harvested, and processed with minimal impact on the environment. Farmers and workers across the whole supply chain work in good working conditions. And they receive fair and a living wage.

But in the ideal world, there would not be involved any: …

What Are The Most Sustainable Alternatives to Wool? Sustainable Fashion Tips

In this article, I will talk about the most sustainable alternatives to wool. What do I mean by sustainable fabrics and materials?

SUSTAINABLE fabrics must be sustainably grown, harvested, and processed. In the ideal world, there would not be involved any:

  • pesticides, herbicides, and insecticides,
  • chemicals or toxic dyes,
  • forced labor, children, modern slavery,
  • sexual and physical abuse,
  • animal abuse and torture.

Farmers and workers across the whole supply chain would receive fair and a living wage and work in fair and good working …