I discovered SEP Jordan through a friend of mine a year ago. We were talking about brands that instead of trying to only make a profit, focus on making a difference.
Roberta Ventura, co-founder and CEO of SEP Jordan, has decided to create a company that will bring employment as a serious alternative to aid.
At first, I was not sure if that was a good decision to interview Roberta because talking about refugees and especially, if they are Palestinian, is a sensitive subject. But after meeting Roberta for a “no-strings-attached” coffee, I felt that I had to give SEP Jordan space and feature them on my channels. Their story is about women, refugees that have limited rights and future prospects. Women who get empowered through work, whose lives (and lives of their families) improve their living conditions and feel valued.
SEP Jordan is a brand, but most importantly, it is a social enterprise. By wearing one of the keffiyehs, you share a story. It’s a story of empowerment, craftsmanship, and hope.