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How To Develop Brand Identity

CATEGORY: VIDEOS

Brand identity, branding, storytelling…

Until I had a chat with Magda about developing a brand identity I didn’t understand those terms at all. I didn’t think I needed to see my blog as a brand – it was fluctuant and fun, dynamic but not clearly defined. A year ago I realized that I didn’t want to do write about fashion anymore. What started as a way to express me and have fun, became more of a comparison and competition with other bloggers. The whole scene, at least in Geneva, became tiring. And I feel like it isn’t for me anymore.

I want to find a way to make a positive impact. If I can inspire people to live a happier life through my interviews with people that I find inspiring, I would be happy. When I decided to switch and focus more on interviews, I realized that I needed to adjust my “brand” as well.

What is my brand identity now when I switched from blogging to sharing visual stories?

And that’s when I decided to talk to Magda, the co-founder of a marketing and communication agency Minthical. Why? Because she is an expert and I have asked for her advice many times before. When it comes to marketing, branding or building your presence online, she is the best.

In this video we’ll discuss:

How to develop your brand identity?

Why you should know your “why”?

How to build a website and use Search Engine Optimization (SEO) to your advantage? And why is SEO so important?

Is Facebook dead? Should you create a Facebook group instead of a page? And what about Snapchat and Instagram?

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Discover Minthical on https://minthical.com/
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After you watch this video, I would love to hear from you: do you find branding important? How did you define your brand identity?

Don’t forget to follow our channel Currently Wearing Presents and like our video.

6 Comments
  • Elle
    22.07.2018

    This is such a helpful and informative post! Brand identity and web presence through SEO shouldn’t be overlooked. Thank you for sharing. 🙂

    Elle } specklesofstyle.com

  • Jessica
    21.07.2018

    This is such a beautiful video dear. Thanks for sharing!

    Jessica | notjessfashion.com

  • Desires In Style
    21.07.2018

    Such a great interview, very helpful! Thanks 😉
    kisses
    Agnese & Elisa
    http://desiresinstyle.com/

  • I couldn’t agree more. Brand Identity is the most crucial for any business. With the advent of countless mediums and limitless technology, this has become even more significant, to develop your brand identity efficiently for your business to bloom.

  • Jennifer
    19.07.2018

    This video is so helpful!!! I will have to bookmark to come back to!

    Jennifer
    Effortlessly Sophisticated

  • Andreea Birsan
    19.07.2018

    Such a useful video! Wish I could find something like this when I started out. Have a lovely day. xx

    Andreea,
    http://couturezilla.com/

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