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Fashion and Style – Building A Fashion Brand

How would you define fashion and style?

What do you know about African fashion?

How to build a fashion brand when you work 100%?


MICI Made in Côte d’Ivoire is one of the few Swiss fashion brands that I’ve known for years. It was one of the first brands that I featured on Currently Wearing and I remained faithful to her designs and style since then.

I think that it was easier a few years back to establish a true relationship with local designers. Blogging was not so widespread and designers didn’t have a bad experience (with bloggers according to some of them). Mariétou, the founder of MICI Made in Côte d’Ivoire, and I became friends instantly. And I feel blessed that I met her. She is one of the nicest people that I got to know on my “blogging” journey.

When I started doing interviews, I knew I had to introduce her to you one day. I am happy that I can do it today and I hope you will find this episode fun and inspiring.

And let me tell you a secret, if you listen carefully, you will hear a word that you can use on MICI’s website to get 15% off her new collection. Cool, right?

In this episode we’ll discuss:

  • How to work 100% and run a business.
  • Why you should look for ways to support small, local artisans.
  • How to use social media to your advantage.
  • What skills you really need to be successful in any business.
  • What makes African fashion and style unique.
  • How to make “haute couture” more inclusive and “African fashion-friendly.”

After you watch this episode, I would love to hear from you. How would you define fashion and style? Do you like African prints and design?

Leave a comment below and let us know.


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