
“It’s the Swissness at the very heart of Tissot that makes the brand such a distinguished one.”
What I like about this black Tissot T-Touch Expert Solar watch is its size. It is big but still looks great on my slim wrist. It is a special edition watch, issued for Unspunnen festival. I still prefer my “softer”, more feminine model but it was fun creating an outfit around this watch. And to make this article even more unique, I ask Romualdo Cerioni, Tissot’s Brand Manager for Swiss Market, to tell us a bit about the brand.
1. Could you introduce Tissot to our readers? What makes you different to other watch brands?
Tissot is the leader in the Swiss traditional watch segment when it comes to volume. Its identity is closely linked to its spirit of innovator by tradition. It is part of the brand’s DNA and has been a key contributor to its success.
2. Some of our readers may not know that Tissot belongs to Swatch group. What are the advantages and disadvantages of being part of a global company?
Tissot, belonging to the Swatch Group, the biggest watch group in the world, benefits from the expertise of industrial production companies within the group. Among them there is the Swiss movement manufacturer ETA SA that has been developing and producing calibres for the watch industry since 1793, Nivarox the leading Swiss specialist in the production of oscillating and escapement parts, that manufactures mechanical watch movements’ hearts, Universo, the leading European manufacturer of watch hands, Comadur, specialists in technologies and materials that expand the limits of the possible when it comes to hardness, precision, and miniaturisation that produce the sapphire glasses and many more. Thanks to that, Tissot, like its sister brands, can bring qualitative Swiss products onto the market that reflects the know-how of the country.
3. Do you think that smartwatches are here to stay or are they just a trend?
As with all novelties, smartwatches create an interest. Therefore, people that are not used to wearing watches may be attracted by those types of products and further become potential traditional watch customers once they are used to wearing something on their wrist.
That being said, connected watches are closer to electrical devices, such as iPhones, than they are to watches. They are practical when it comes to obtaining information like sports results or health-related data. On the other hand, the disadvantage of such a device is that the battery does not last and that it can be intrusive. In any case, a connected watch will never last as long as a traditional timepiece, especially a mechanical one that can be kept a lifetime and passed on to the next generation. Swiss watches and Tissot watches more particularly, have to provide accurate time but most importantly, they are about emotionality and beauty. This is why our daily business is to dress time.


4. Tissot is an official sponsor of Swiss Unspunnen festival. Why did you decide to support this famous event that celebrates Swiss alpine life, herdsmen, and traditional costumes?
It’s the Swissness at the very heart of Tissot that makes the brand such a distinguished one. The + in the Tissot logo is the same as the Swiss flag, symbolizing the quality and the reliability that watchmakers have proudly demonstrated since 1853. We have always remained at home in Le Locle in the Swiss Jura Mountains, keeping our Swiss identity at our core. Tissot watches are authentic and accessible, using special materials, advanced functionality and meticulous design detail to create pieces that are both precise and stylish and these are qualities that are much appreciated in Switzerland. Unspunnen is the perfect event to reflect that side of the brand. Furthermore, it is important for us to support home events such as these.
5. For this occasion, Tissot offers a limited edition of Unspunnen watches. Could you tell us something about it?
The special collection dedicated to this festival is composed of special editions of a Tissot T-Touch Expert Solar, that offers 20 tactile functions and is powered by solar energy and a more classical Tissot PR 100 for gent and one for ladies. What they have in common is that they all reflect the essence of the festivities perfectly thanks to their engraved watch casebacks that testifies to their exclusivity and the Edelweiss patterns that speak to their identity.




Watch: Tissot T-Touch Expert Solar, Top: Kiomi (similar), Jeans: Lois (similar style), Hat: By Vanja Jocic, Slip-ons: Birkenstocks, Handbag: Chanel.
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PHOTOS BY: Surekha



Nina Nguyen
09.10.2017Such a cute look!
xx- Nina
http://www.ninalnguyen.com/2017/10/the-perfect-fall-cardigan.html
Len Parent
09.10.2017Loving this look on you, Miri! I’m in love with your classic hat! Perfect styling as always!
Stay gorgeous!
Have a wonderful week ahead!
Much love, Len
http://www.lenparent.com
XO
amy
08.10.2017Oh my gosh, what a cute look! I love those pants and sandals!
Carmen
07.10.2017Oh I love this classy watch dear! I love that you support the traditional Swiss brands 🙂
xx, Carmen – http://carmitive.com
Tiffany
05.10.2017Hi! You bring out the beauty in this cute watch perfectly. I absolutely adore the look…simply beautiful. Have a great week!
Tiff
http://www.dashoffashandfinance.com
yuka
04.10.2017oooh! that is such an eye catching watch!
http://www.prettyinleather.net
Miri
05.10.2017Thank you, Yuka. XO
Sonia Aicha
04.10.2017I like the design of the watch, really simple with a sporty touch; it sounds like a good investment !
ps : your white top is just stunning 🙂
Sonia
http://www.soniaaicha.com
Miri
05.10.2017Thank you, Sonia. XO
Amy Arnold
04.10.2017Sounds like a great watch! I love your black and white outfit.
Amy Ann
Straight A Style
Miri
05.10.2017Thank you, Amy Ann. XO
Emma Peach
04.10.2017That’s a really classy watch. I love your jeans and white tie front top. Thanks for the link up!
Emma xxx
http://www.style-splash.com
Miri
05.10.2017Thank you, Emma. XO
Laura Mitbrodt
04.10.2017Your jeans are so cute, I love how you styled them
xo
http://www.laurajaneatelier.com
Miri
05.10.2017Thank you, Laura. XO
Gemma
04.10.2017Such a great watch and I really like the Tissot brand. They are amazing quality and stylish! Gemma x
http://www.jacquardflower.uk
mahryska
04.10.2017so casually chic!!
kisses from the sandpit ❤︎
http://www.mahryska.com
Miri
05.10.2017Thank you, Mahryska. XO
Caroline
04.10.2017Such a pretty style!
Great post dear!
Xx Caroline
http://www.foreverdolledup.net
Miri
05.10.2017Thank you, Caroline. XO
LUCINDA SKEATS
04.10.2017Looking fabulous! Such a fun concept. Xx, Lucinda
http://www.serendipitylace.com
Miri
05.10.2017Thank you, Lucinda. XO
Camille
04.10.2017I love this look, so stylish and the watch is very cool! Great post, thanks for sharing!
Camille xo
http://www.cococami.blogspot.co.uk
Miri
05.10.2017Thank you, Camille. XO
Carrie
03.10.2017Casual elegance done beautifully!
Miri
03.10.2017Thank you, Carrie. XO
Cheryl Tucker
03.10.2017Beautiful outfit and watch! I love the beautiful setting for your photos!
Peace!
Cheryl
http://www.northwestmountainliving.com
Miri
03.10.2017Thank you, Cheryl. XO
Jennifer
03.10.2017That watch looks so cool! Love your outfit! It’s so classic!
Jennifer
Effortlessly Sophisticated
Miri
03.10.2017Thank you, dear Jennifer. Hugs
jess
03.10.2017Beautiful watch on you! I love this casual style. the jeans and elegant bow top look great!
jess xx
http://www.elegantlydressedandstylish.com
Miri
03.10.2017Thank you, Jess. XO
Julia
03.10.2017Love everything about your outfit, Miri, and that watch is fabulous!
Julia x
http://www.thevelvetrunway.com/
Miri
03.10.2017Thank you, Julia. XO
LENA
03.10.2017It’s a nice sporty watch! Cute look too!
-L.
L.E.N.A | Revealed
Miri
03.10.2017Thank you, Lena. Hugs
Lindsay
03.10.2017Love the size of this watch and it looks great on you!
Miri
03.10.2017Thank you, Lindsay. Hugs
Nina
03.10.2017This watch looks gorgeous on you. Love the top too, great look.
Nina’s Style Blog
Miri
03.10.2017Thank you, Nina. XO
Desires In Style
03.10.2017Love this watch!!
kisses
Agnese & Elisa
http://desiresinstyle.com/
Miri
03.10.2017THank you, ladies! XO
Violette
03.10.2017Tissot’s watches are beautiful! It’s so nice to learn more this brand and your personal thoughts about! Thank you for sharing!
http://violettedaily.com
Miri
03.10.2017Merci, ma belle. XO
jodie filogomo
03.10.2017This is a fabulous watch Miri!!
XOOX
Jodie
http://www.jtouchofstyle.com
Miri
03.10.2017Ohh, thank you, Jodie. Hugs
Kathrine Eldridge
03.10.2017What an amazing watch Miri! Love the sleekness of it and I adore the casual chic look too. Thanks for the link up.
http://www.kathrineeldridge.com
Miri
03.10.2017Thank you, Kathrine. I am glad you joined. Hugs
Alys George
03.10.2017Never heard of this brand but it goes so well with this outfit, it’s so lovely!
Alys
alysgeorge.blogspot.co.uk
Miri
03.10.2017What? It is a famous Swiss brand!! :-))
Shelbee on the Edge
03.10.2017Miri, this looks like a fabulous quality watch, for sure. And a really great casual outfit, too! You look adorable.
Shelbee
http://www.shelbeeontheedge.com
Miri
03.10.2017Hi Shelbee, thank you for your kind words! I joined your linkup as well!! XO
Laurie
03.10.2017I’ve had a couple of Tissot watches in the past. Good quality! You embrace a hat far better than myself Miri! xx
Miri
03.10.2017Haha, you are beyond kind! Thank you, Laurie. Have a wonderful day!
sepatuholig
03.10.2017Great watch, Tissot is my brother;s fave brand!
http://sepatuholig.blogspot.com
instagram @grace_njio
Miri
03.10.2017Thank you, Grace. XO