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BEAUTIFUL SOUL

CATEGORY: FASHION
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Hi everyone! This is probably the shortest dress you will ever see me in. I picked it up for its beautiful, violette print, and noticed its length only after I put it on. It is made of silk georgette that is so soft that you can hardly feel it on your skin. To make it more winter appropriate, I wore a grey, cashmere jumper over it. I love its extra long sleeves, which seems to be en vogue this winter.

I chose to feature this dress because of the story behind it. It is from a ready-to-wear collection of a London-based  company Beautiful Soul.  What I like about this label is its commitment to creating fashion in an ethical and conscious way without compromising on quality and luxury.

Lately, I came across several designers who approach fashion in a different way than high street brands. I am not going to belittle fast fashion here- I also wear and feature on the blog clothes from H&M and Zara. What I wanted to share with you, on the other hand, was that I decided to change my approach to fashion- buy less and “recycle” what I already have. I also began to move towards brands that produce clothes in a more ethical and conscious manner.  It is a slow process because the clothes are more expensive. What I noticed though, is that I act more consciously- I think long before I purchase anything and look for the story of the brand.

What is your opinion on fast fashion versus conscious fashion?

Chika Shirt Dress: Beautiful Soul London, available in À Ma Fille
Sweater: Villa Gaia, available in À Ma Fille
Purse: YSL, I also like this cross-body here and here

 

Photos by Alexander Ramp

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14 Comments
  • Ivana Džidić
    17.12.2014

    I would say that ethnic dressing is important to me…I don’t buy clothes very often, but when I do I will most likely chose a local brand that I’m familiar with, preferably one that my own friends design and sew for and in that way help them keep their jobs. In addition, I like second hand stores…as well as just wearing clothes from my mother’s or even my grandmother’s youth. Vintage clothes is ecological and beautiful.

    I do really like your outfit…long sleeves keep us warm in winter and I always liked how they look…the skirt has a lovely design.

  • Spanish Muse
    15.12.2014

    Pretty dress.

    For me, it’s hard to avoid fast fashion alltogether. I don’t buy it often, but when I do, I it’s typically one or two pieces. Most of my clothes come from thrift stores, which is a different approach, then when I’m tired of it, I donate it back. My own recycling program I guess.

    Silvia
    http://www.spanishmuse.com

  • Sarah
    15.12.2014

    You look beautiful! I adore that purse, I have been lusting after it for awhile and love how pretty and colorful your outfit is! The colors look so great together!

    whatsarahknows

  • Hi Tea Style
    15.12.2014

    Such a cute look! Love how you wore the sweater over the dress!

    http://www.hiteastyle.com

  • Andrea jueong
    15.12.2014

    This is beautiful! Love, love the dress!
    http://www.fabuloustorture.blogspot.com

  • lachiquitamissi
    15.12.2014

    I love the way you styled it two times very cute looks!
    http://lachiquitamissi.com

  • Absolutely beautiful look! Love your bag so much!

    XX

    http://www.floortjeloves.com

    http://www.facebook.com/floortjeloves

  • Tracy
    15.12.2014

    Your bag is amazing!

    http://fashion-soup.com/

  • Kiara Banks
    15.12.2014

    What a gorgeous dress! The colors look great on your complexion.
    I think mixing fast-fashion with conscious fashion shows creativity and appreciation for both worlds. It’s so easy to go for something quick that you can get the best deal on but to take your time and search for a piece that’s timeless, stylish and has good quality is a gift. So blend the two and create magic 🙂

  • Alis are u?
    15.12.2014

    Love your style, you’re amazing!

    BABYWHATSUP.COM

    Try to win my D&G GIVEAWAY

  • Such an adorable dress! Love the pattern!:)

    http://WWW.THEFASHIONINSIGHT.COM / OUTFIT OF THE DAY – STATEMENT

     

  • Shoshana
    15.12.2014

    Such a pretty dress. Love the pattern. The overlay of the grey sweater is wonderful and not competeing with the dress. Great choice.
    http://www.stylegonerogue.com (new post)

  • Mlle Coconath
    15.12.2014

    Love the look! That YSL bag looks gorgeous. Great job!

    Coco xx

    http://mllecoconath.com

  • Michael
    15.12.2014

    Nice dress, the 3rd photo is awesome, like a quick unexpected snapshot ^_^.
    And fast fashion vs. conscious? I think it is great that more and more companies and people are aware of conscious fashion and trying to do something with it, and when I see some piece I like, I don’t have a problem to support such company by buying it ^_^
    Have a wonderful start of new week,
    Michael
    http://www.ontheleaf.net

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