In May 2019, The Body Shop launched its new Community Trade programme “Community Trade Recycled Plastic” which aims to improve the livelihood of informal waste workers in Bangalore, India. By the end of this year, The Body Shop will buy two hundred and fifty tons of waste PET plastic and recycle it into its haircare bottles (starting with the Shea shampoo).
The fact that the Shea shampoo is the first product that’s packaged in Community Trade recycled plastic feels like coming full circle. It symbolizes two sets of women from different cultures and continents who work hard to create a better livelihood for themselves, their families, and the whole community.